Where to read Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself by Mark Raskino page english kindle book doc

Where to read Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself by Mark Raskino page english kindle book doc

Where to read Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself by Mark Raskino page

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Book description

Book description
Now is the time for CEO action on a comprehensive digital transformation agenda that will result in a strategic competitive advantage. Raskino and Waller, two experienced Gartner senior analysts, believe that one of the greatest ongoing challenges that executives will face is convincing their organizations to take a progressive path toward a digital-enabled future.Every business, no matter how long they’ve been in existence, has the opportunity to digitally remaster their business model -- and their associated products and services. The book is about the process of forward-thinking renewal. The authors provide a pragmatic framework for savvy leaders to remap their industry, remodel their enterprise and also remake themselves.They describe a ‘Resolution Revolution’ macro force -- it’s the effect of being able to sense what’s happening within your domain, with greater fidelity and detail, then proactively working to understand and harness the key things that are likely to lead to your desired business outcomes.They support all their research findings with insightful data points. Case in point: a recent Gartner survey found that CEOs expect their revenues attributable to digital products, marketing and sales will double from an average of 21 percent in 2014 to reach 42 percent by 2017.Each chapter concludes with ‘Actionable Takeaways’ that offer guidance that everyone would surely appreciate. One point from their assessment stands out -- the companies that are typically forcing disruptive change most often do not come from within the affected industry.Why does this happen? The authors say that all established organizations have a deep-seated bias toward perpetuating a ‘business as usual’ status-quo, and they tend to cling to well-honed best practices. The challenge, therefore, is to bravely move past this cultural impediment.In summary, the most compelling reason to contemplate their sage advice is captured in the following conclusion -- “Never before have leaders lacking digital savvy run a greater risk of being blindsided by the next technology-enabled tipping point.” Enough said.
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